I'm completely obsessed with slab serifs right now, I just want to get that out there, up front, before you get to know me a little too well. Actually, any typeface with some serious, chunkified attitude is alright, er, damned fine in my book. I just decided I want to write a proposal in nothing but Clarendon and Franklin Gothic. Why don't I just go completely mad and set all the body copy in Egyptian Extended Bold with a little FF Zapata (Black, if you dare me) for my headers? Billboards, people, I need a billboard.*

I've had a little coffee this evening and I've been trying to memorize the counters of all the double-story a's that I can possibly fit into my wobbly brain and well I can already tell you that tonight I will fall asleep by counting foundries and might even dream about getting kicked in the ass by the spur of a Helvetica cap G.

*I wonder if you could get a client to take a drive along the interstate to 'get' your next big idea – just tell them, "Watch for the really big billboards, there will be five or six of them, each about 1/2 mile apart. Write down the messages from each, decifer them and get back to us. Trust us, you'll love it, we know what we are doing."